The Effect of Cultural Intelligence Elements on Cognitive Awareness and Cognitive Flexibility in Hotel Businesses

Abstract

The hospitality industry embodies diverse cultures. An individual's capacity to function and govern successfully across many cultural contexts is referred to as cultural intelligence. The individual needs to be able to accommodate the surroundings without questioning them (cognitive awareness) and possess the flexibility to deal with the circumstances in order to accomplish this (cognitive flexibility). The research intends to ascertain how cultural intelligence components affect hotel employees' cognitive awareness and cognitive flexibility. The quantitative research method was used in this study. The convenience sampling technique was used to get in touch with 423 hotel employees operating in Antalya. The data was gathered by a survey method and examined using statistical analysis software in social sciences. The research revealed that the hotel employees' cognitive, metacognitive, and motivational elements of cultural intelligence did not significantly influence their cognitive awareness. On the other hand, it was discovered that the behavioral cultural intelligence factor significantly and adversely affected cognitive awareness. Likewise, cognitive flexibility is meaningfully and positively impacted by metacognitive and motivational cultural intelligence. However, there is no relationship between behavioral cultural intelligence and cognitive flexibility, whereas cognitive cultural intelligence has a considerable and negative impact on cognitive flexibility.